How Does McDonald Promotions and advertising affect their sales Coursework

How Does McDonald Promotions and advertising affect their sales - Coursework Example Research context A clear definition and formulation of research context is necessary as it helps in organising research efforts and ensures optimum utilisation of research process. In other words, research context lays down physical setting and environment in which research study will be undertaken. At many instances, research context is also termed and understood in terms of ‘experimental conditions’ or ‘study environment’. The underlying research study will be located and conducted in the context of national business. It is due to reason that McDonald’s is a national business as compared to regional or local business firm. In addition, underlying research study will pursue and operate in a hypothetical study environment or research context. The hypothetical study environment will be utilised to assess, determine, and prove whether advertisement and promotions affect the sales of McDonald’s or not. The assessment of the impact will help in ide ntifying whether formulated hypothesis is profound and acceptable in the present business setting or it is no longer valid and profound in today’s business world (Simchi-levi & Kaminsky 2003). ... The research study will throw light on the role that marketing and its tool can play in enhancing business position and sales potentialities (Mckenzie-Mohr 2000). The significance of research study is evident from both academic and commercial perspective. From academic perspective, the underlying research will facilitate the path of understanding implications and role of marketing. On the other hand, business firms will gain deep insight, understanding and encouragement for implementing marketing in their business philosophies with the help of present research study. Literature review Literature review makes use of secondary sources like books, magazines, journals, research papers and many more to search, gather, test, and evaluate crucial findings and results. This practice of investigating and exploring topic helps in solving research problem and outlining new findings and results. Marketing mix Ruddick (2012) throws light on the marketing mix in order to ascertain impact of promot ion and advertising on McDonald’s sales. The author explains that marketing mix contain four elements viz., product, price, place and promotion. All the components of marketing mix are strive towards improving market positioning and profitability of company. Among the four components, promotion play more significant role as it create direct impact on the customers attitudes and perception. It has been identified that companies paying more attention towards sales promotion and advertising are more likely to emerge as a favourite brand and purchase choice among customers. In this regard, sales promotion and advertising are the most commonly used promotional tools. McDonald’s makes frequent and regular use of these promotional tools in order to gain favourable

European Union Court of Justice and the National Courts Essay

European Union Court of Justice and the National Courts - Essay Example The Court of Justice of the European Union (CJEU) aims to equally implementation the EU law in all the countries which come under the European Union. Additionally, it is responsible to resolve the legal disagreements primarily between the EU institutions and the government. Organizations operating in the EU region along with the individuals can also make an appeal to the CJEU if they find that their rights are violated by the legal institutions. In order to comprehend the critical nature of hierarchical relationship between CJEU and the national courts of the member states it is important to first analyze the functionality of European Union Court of Justice . CJEU appoints one judge in every EU country who is assisted by different advocate-generals. These advocates are responsible to give their opinions and remarks on the cases and appeals which are made to the court. However, all their activities must be presented in public without any biasness. The group of judge and advocate-gener als is selected for a period of six years . This time period can be extended as per the legal and political circumstances. The selections are usually made by the ruling governments in the EU countries. In order to smooth the activities of the court and to easily resolve huge number of cases, a General Court is made to deal with all the cases of European citizens and organizations. These cases are typically related to the competition law. The dispute between the European Union and its personnel is resolved by the EU Civil Service Tribunal . 3. In broader terms, the CJEU is responsible to deal with the following types of cases4: Appeals related to Preliminary Ruling In this case the national courts requests the European Union Court of Justice to interpret and illustrate an article or any other point related to the EU law. European Union has established national courts in EU countries which are fundamentally in charge of ensuring that the EU Law is implemented in all states. However, a risk of misinterpretation always remains there in such cases. For instance, there are significant chances that the national courts might interpret the EU law in an entirely different way. In order to avoid such situations the EU Law has introduced a preliminary ruling procedure. According to this procedure, the representatives of the national court are now required to ask for the advice of CJEU if in case they are doubtful about certain EU laws and their implementations. The requirement of asking for advice which is also known as ‘pre liminary ruling’ is sometimes mandatory to validate the actions. Deed or failure to accomplish an obligation